Heather Pagon

Founder & Growth Strategist

Founder

Aura Ad Studio is a strategy and growth partner for wellness and women’s health businesses.

I help businesses strengthen the connection between their brand, client experience, messaging and marketing—so growth is built on trust, not simply more advertising.

Aura Ad Studio was built around a simple belief: sustainable growth starts long before someone clicks an ad.

After years of studying how wellness and women’s health businesses attract and retain clients, I began noticing the same pattern. Marketing was often being asked to solve problems that actually started somewhere else—in the client experience, the messaging, the offer, or the trust a business was creating before a potential client ever decided to book.

That changed the way I approached growth.

Today, Aura looks at the entire journey. From the first impression someone has of your business, to the way your brand communicates, to what happens when a client walks through the door—and yes, to the marketing that brings them there.

Because getting more people through the door is only valuable when the experience on the other side gives them a reason to trust you, return, and tell someone else about you.

I work with a limited number of wellness and women’s health businesses so the work can remain thoughtful, strategic and deeply connected to each business.

The goal isn’t simply more leads.

It’s building a business people trust—and growth that can last.